At the end of April, 2015, brothers and business partners Joe, Mario, and Sal Alvarez opened their third ACE Hardware franchise location in Monterey County in the Gonzales Shopping Center.
The Gonzales store is just shy of 5,000 square feet but, due to maximized shelving heights, will be able to carry up to 8,000 square feet of merchandise. “We will have as much of a paint selection as the ‘big box’ stores in Salinas.” He believes that this type of store is really going to be of value to the residents of the community and those living in small towns nearby. “We hear from people all of the time how on the weekends they frequently have to stop what they are doing and drive 20 miles north in order to find parts to repair sprinklers, get a broom or mop head, purchase additional nails or screws for a project they are working on, or just find a light bulb for an appliance.”
Alvarez is proud to bring a store to the community that will be adding significant dollars to the local economy. In addition to increasing the tax base, he is excited to bring jobs to the community in the form of two full-time and four part-time jobs.