News & Media
  • Tuesday, June 24, 2014
    Monterey Bay Economic Partnership Unviels Website at MCBC Conference
    Monterey, CA - The Monterey Bay Economic Partnership unveiled its new, visually enticing website for the first time publicly at the Monterey Bay Regional Critical Conversation Tuesday.  Far more than a website, it's a comprehensive regional strategy for attracting business and optimizing the region's economic potential through collaborative partnerships.

    So far, local and state partners include the economic development departments for the cities of Gonzales, Greenfield, Marina, Monterey, Santa Cruz, Salinas, Sand City, Seaside and the County of Monterey; the Monterey County Business Council, Monterey-Salinas Transit, Monterey Regional Airport and Pacific Gas & Electric (PG&E).

    Among other things, the comprehensive website lists featured properties, success stories, regional news and a wealth of data on the region's business climate and key industries. It provides vital content for site selectors: contact information, tax rates, industry-targeted information, permitting to incentives and financing options, development opportunities, a listing of the largest employers in Monterey, Santa Cruz and San Benito counties, and, of course, a look at all the reasons that make this region a great place in which to live and work, from its world-class wines and restaurants to its dining and special events, higher education institutions and international influences.

    The site, currently in development, is expected to go live in July and was developed by Atlas Advertising, a firm that helps economic developers reach national and international prospect and site selection audiences.

    In his presentation Tuesday, Guillermo Mazier, director of strategic accounts for Atlas Advertising, said the goal of the MBEP website is to create greater alignment among the activities of business, government, education, media, health and foundation/community-based efforts, to build coalitions around key community issues, develop strategies that support the development of jobs and business opportunities, work to improve the business climate to retain and expand existing businesses and the recruitment of new businesses, and to work to integrate and showcase workforce services with business needs.

    To succeed, according to Atlas, top regions see themselves as a product, understand that they need to treat their region as a diverse portfolio, and understand that they need to differentiate themselves from other regions.

    To that end, they create alignment by having a strategy with a plan that includes measurable goals, tactics to get there and accountability, and they have involved local partners and business leaders in the process.
    In addition, top regions invest in local relationships with business and government, with regular meetings with economic development leaders, private sector leaders, and they are conveners on issues of regional significance, such as marketing, workforce, transportation/infrastructure and policy.

    Says Mazier, it comes down to telling the story of their regional portfolio, rather than that of individual companies or cities, with the goal of building relationships and results.

    The Monterey Bay Economic Partnership website was launched to promote the Monterey Bay Region as a top-tier location for economic development and investment, in order to create new business opportunities and a dynamic job base. The partnership consists of public, private and civic entities located throughout the counties of Monterey, San Benito and Santa Cruz, united in the vision to increase prosperity and enhance the quality of life for all citizens.